preparation

How to get more sales and achieve great results?

In one word: PREPARATION
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“Tell me a little bit about your business”
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What does that tell you about the person asking it?
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How unprepared does that make them look?
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Answer: TOTALLY UNPREPARED
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In the digital age you can find answers to all the basic questions online
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Prepare: Go to their website or social media profile and make notes so you can ask about what you don’t understand, or need elaboration on
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Not ask about them from TOTAL & COMPLETE IGNORANCE
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Proper preparation takes time, but I assure you it’s impressive to the prospect
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He or she knows that you have prepared, and is silently impressed
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It’s silly but I see not a lot of salespeople take advantage of this
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They make the fatal error of spending all their time and energy on getting all their own stuff ready
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Funnels, Organic attraction strategy, Cool hacks, Page likes and other shiny objects
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You know, all the same things the competition is doing
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Biggest mistake in sales: BEING TOTALLY UNPREPARED ABOUT YOUR PROSPECT
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And almost every coach and consultant makes it.
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FYI: “tell me a little about your business,” is the third dumbest thing you can say to or ask a prospect.
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The second is “let me tell you a little about my business.” The prospect couldn’t CARE LESS about you or your business, and probably already knows enough to not want to hear it again. .
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The first most dumbest? Any guesses!

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