Sales is not about closing a deal but opening a new relationship !
So often when it gets to the close and asking for the money, amateur entrepreneurs and coaches tense up, get nervous, and their energy shifts.
They get into a win-lose mindset, and create a losing situation for all.
They take objections personally and become self- conscious, making the sale or situation all about themselves instead of about the client and their needs. It is always all about them.
Or, they go for a hard close with the client, who then gets buyer’s remorse and cancels.
Keep this in mind: It’s not ABC (always be closing), but rather ABO (always be opening).
By opening a mutually beneficial, win-win relationship, everyone feels served and this is how you build a future in your business and serve the same clients for years !